This direct mailer was a piece to be mailed to previous Emerald Waterways clients as a client retention / loyalty piece. The client requested a refresh on their existing design, so we went with large full bleed images and minimal text in comparison to what they were using before. This went out to clients at the end of 2019 to generate interest in specific 2020 – 2021 sailings. I have continued working with Emerald Waterways to create other brand collateral on an as-needed basis.