Dream Voyages is a cruise magazine used as a loyalty / retention piece, mailed to established customers who have already booked a cruise with Expedia CruiseShipCenters. It is a cruise ideas guide, and the content is directed at sophisticated travelers who may be considering a more exotic cruise or vacation experience. I was surprised to learn that 40-60 year old women are the primary purchasing decision-makers for travel, so that is our targeted demographic for this piece.