CBI is a small, family-owned and operated dental lab in Port Orchard, Washington. This corporate redesign incorporated the friendly, family nature of the business while retaining the clean and professional aesthetic that is expected in a dental brand. This project encompassed a logo redesign and business collateral, including stationary suite, business cards and a lab slip. A graphic standards manual was also created for practical guidelines on how to put the logo and branding into appropriate use. The logo uses a lettermark approach and a clean and vibrant color palette was chosen. Rounded corners were used to imply the shape of a tooth without being overly explicit.