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Renton Campaign – video shoot

Well, we survived our Renton Redneck video shoot! The ads are busily being edited, but I thought I would post a few pictures from the shoot.

The fabulous and terrific Elizabeth Ogle scouted the most amazingly appropriate location that could not have been closer to my original ad comp. When I first showed her the below comp, she was like “hey! I know a place that looks like that!” Here’s a reminder of what we started with:

And what we ended up with:

The original idea was to have a guy and a girl who were playing a couple, but our female actor had another commitment. We thought we would have to settle for one guy for the shoot, but we found him a buddy!

The video is hilarious and I couldn’t stop laughing while we were shooting. What a fun time we had.

For now, feast your eyes upon a few stills… video to come soon enough!

Uncategorized

Hermit Kingdom Wildfire

Introducing Hermit Kingdom Wildfire!! This is the final version of my layout for the book cover for my Art Direction class. The assignment was to shoot a photo ourselves to present to a theoretical client to show our idea for a book layout. Upon approval of this mock-up version of the book cover, a professional photographer would then step in and perform their magic.

My hand-drawn type was inspired by 1960s album covers, specifically Whipped Cream & Other Delights by Herb Alpert’s Tijuana Brass, but I also wanted it to have a sweeping, adventurous, western feel. I had so much fun creating this type. I scanned the final inked versions and image traced in Illustrator. I then pasted them as a smart object into Photoshop and applied various effects.

My original concept for the photo shoot was to have it be a crazy hippie guy who was on a spirit quest. Here are a few photos which I used for inspiration, followed by another iteration of the cover that I didn’t end up pursuing.

I learned a lot about composition of a photo for layout purposes. Mainly, that many of the photos I had taken were actually no good for a book cover because out of habit I had shot them in such a way that there was absolutely no blank space to feature the typography. Total bummer, because I got some great shots of Dustin in a shopping cart that I wasn’t able to use.

Here are some further iterations of the cover. I quite liked the first one with the bright light of the skyline bleeding into the letters, but felt that there may be readability issues so I opted to darken the type. I then decided to make the type a little bit smaller for the final version.

For the final version, I will probably revise to move the figure into the shot a little more, but I am pretty happy with how the layout turned out and look forward to doing more hand-drawn type.

Advertising

Renton Abbey

I heard this morning during the Bob Rivers show that the Almost Live folks are back with a show called The 206, which features a sketch called “Renton Abbey”. In keeping with the Almost Live tradition of butchering the hell out of a joke, these are sort of gross and not very funny. However, I decided to include a couple of them here, as it shows the set decoration I hope to achieve with Renton campaign. I pray to the heavenly Gods that my videos will be funnier than this.

[youtube=http://www.youtube.com/watch?v=sQBb1wXzbBY&w=560&h=315]

[youtube=http://www.youtube.com/watch?v=ALIBNmYiRyo&w=560&h=315]

[youtube=http://www.youtube.com/watch?v=awwT9zA0BHM&w=560&h=315]

We will begin shooting video as well as still shots this weekend. I am looking forward to seeing the results!!

Advertising

Renton Campaign – ad comps

I am happy with how this project is developing! I have secured a photographer, Elizabeth Ogle, who is very excited to be contributing to this project. I wanted to collaborate with her because of her use of bright colors, animated, gestural poses and most importantly, humor in her portfolio (www.elizabethogle.com). And since humor is at the core of my concept, I knew that I needed a photographer who understands the joke. Luckily for me, she accepted the challenge!

Elizabeth and I met last Saturday morning at a cute little coffee shop in old downtown Renton (Common Ground Coffee & Cupcakes), and I shared my ideas with her for the photo shoot as well as the video. We battled the blustery weather over to the museum and met some of the people who work there, who are always super friendly and full of wonderful information. We drove around and did a little location scouting afterward and I took her to the Cedar River to see the salmon spawning.

Turns out, Elizabeth knows some people who might be interested in acting in the video and being models for the shoot. They are unemployed and keen to be compensated with six packs of PBR tall-boys. We have requested their participation and are awaiting their reply.

Here are some further refinements of the ads for the Renton campaign, with some comps of what they would look like in actual advertising scenarios.

The video component of this project would consist of 2-3 short, 30 second television commercials, which would air on JoeTV in the evening from 6-8pm alongside Vern Fonk, The Jewelry Exchange and other local commercials. The ads would show the beauty of Renton, juxtaposed with the humorous perception that people have of the community. The interviewer would be off-camera, asking the actors questions about the history of Renton and the Renton History Museum, and the actors would reply with ridiculously inaccurate responses. This is my rather simplistic storyboard for the concept of the ad.

We won’t likely be able to start shooting for another week or so, but we are both chomping at the bit to get started on this. I think the outcome will be hilarious.

Special Topics

Generational Health First – week 6

Due to technical glitches with Hostgator over the past week, progress has been slow on the coding side. I have re-started the GHF homepage several times, trying various themes and approaches. Due to hosting conflicts with required plugins, I am unable to continue coding the theme I have chosen, Pytheas, so I have decided to code the site from a subfolder on my personal domain and move it to the GHF site once it is completed. In the meantime, I will have to convince the client to move their domain to a host that will support this theme (I have installed and tested the theme and all required plugins on another host and it works perfectly there). Since my personal domain is in the midst of a transfer to Blue Host, all web coding is on hold but it seems likely it will be back up in a few days.

Originally, I had decided to take a more agile development approach and wireframe as I was coding. I felt that this would be better suited to illustrating to the client exactly what the site will look like. This pause in development has provided a nice opportunity to prepare some more detailed wireframes. This is the wireframe I have prepared for the homepage.

As you can see, my wireframes are a pretty basic interpretation of the structural elements of the theme, but this was useful in determining how the client wants the content to be structured and for placement of specially requested items (eg. the client asked to have double-navigation — a second navigation bar at the uppermost portion of the screen, just above the logo).

I shared some more refinements of the logo with the client last week. They liked #2 the best, which is the one I liked the best as well. I was instructed to further refine #2 and to provide final comps with more color and typographic approaches.

Aside from the domain hosting glitches, the project is on schedule. I am aiming to have the logo completed in the next week, and the basic framework of the site built for the end of the quarter. I predict that I will be refining the site into next quarter, which the client is okay with as they are still working on creating content.

Special Topics

Generational Health First – week 5

Last week, I installed Starkers and began to build the GHF homepage. Things were going pretty swell, albeit slow. But then, all of a sudden, Erik taught us about parent / child themes in interaction class, which blew my mind because I knew that this could potentially make building this site a lot easier.

Since the onset of this project I have been a little concerned with keeping on schedule and being able to meet the fairly tight timeline I have created for myself. I know that I could build this website from scratch using Starkers, but I was not sure if I would be able to see it to completion by the end of the quarter. So, in an effort to keep this project on schedule, I have decided to use a customizable theme for the Generational Health First site. It took quite a bit of research but I think I have decided upon using Pytheas, which is responsive (of course) very customizable and already looks close to what the client said he is looking for. It looks organized and clean. Here are a couple of screen shots of Pytheas:

After the client reviewed the logo iterations I sent, he indicated that he liked the look of the three letters all connected. Here are some further iterations of the logo.

I want the logo to express the layers of multi-generations and passing on of information from one generation to the next. I am sure a few more rounds of drafts are to come, before the logo is finalized.

I also opened an account with mailchimp last week, to aid with email newsletters that the client would like to distribute in the future.

Advertising

Ad campaign: Renton. It’s not what you think.

Here is my mood board for the my promotional campaign for the City of Renton.

We did our initial planning shoot today and I got some video (the audio isn’t good, but it’s pretty funny and captures where I would like to go with this project):

[youtube=http://www.youtube.com/watch?v=zYrEIyB2nkQ&w=420&h=315]

[youtube=http://www.youtube.com/watch?v=1mgaLe94ZZk&w=420&h=315]

I would love to do a short TV ad, as well as a poster campaign. I am not sure about the third piece yet. I have a photographer lined out who is very excited to work on this project.

And here is my initial shot at layout:

Special Topics

Seattle Central T-Shirt Contest

This is a design I made for a contest to design a shirt for our program. Immediately as soon as this project was due, I got sick with a terrible cold. In my delirious state, I had a detailed dream wherein I won the contest. In real life, once the fever cleared, I did not win. Oh well, at least I am rich in spirit and my mom thinks I’m cool.

Special Topics

GHF – Revised Style Tile & Logo Iterations

After my discussion with the client last week, I decided to refine the style tile to make it look a little more modern and fresh, and to incorporate some of the client’s wishes. Here’s version 2 of the style tile for Generational Health First. It is still very much a draft and a work in progress. I am just trying some different style approaches. I feel like it is going in a better direction.

For the past week, I have been working on sketches for the GHF logo. Here are some of my sketches and the electronic version of the initial drafts. I am expecting that the logo will go through many more iterations before we make a final decision.

I have another meeting with the client today, during which he will provide feedback on the updated style tile and logo ideas. I will proceed with finalizing the wireframes this week.

Special Topics

Generational Health First – week 2

As I mentioned last week, I am working on branding for my special projects assignment. I love branding and marketing, so I am very excited about this project. I have chosen to create a look and feel, brand, and WordPress site for a naturopathic doctor. He has written a book, which is in the editing stage now, but the client would like a book design and e-book in due course.

We signed the contract last week and I had my second client meeting last Friday. I realized last week after talking to Marc that I need to work on bringing more energy and confidence to these meetings. I basically need to learn to sell the client on my abilities as a designer, as they have hired me with zero prior knowledge of my skill set, and have some legitimate concerns about my abilities.

We made some good progress on what we like & don’t like about the initial style tile. This gave me a good insight on what the client is looking for from a style perspective and made me feel a lot better. The client is open to other typeface treatments for the logo and I will choose several for him to choose from. He has indicated that a non-typographic logo may not be necessary, but we may revisit this later. We agreed that the length of the title creates challenges from a design perspective, and discussed focusing on “GHF” for the logo instead.

This week, my deliverables will be to provide the client with some alternate typeface treatments for the logo. We discussed the wire frames and I explained some content strategy techniques, specifically, how to use blogging and guest blogs to keep the site active, and designing from the “content out”. Thankfully, we agree on all the suggestions I made, so I feel ready to get started on the site map and wireframing in the coming week.

I am taking an agile approach to this project, but am on target with the established timeline:

Sept 23 – 28 – Establishing / Pitching project idea

Sept 29 – Oct 5 – Establishing look and feel – brainstorming – color palette & style tile

Oct 6 – 12 – Logo development & Typography treatment

Oct 13 – 19 – Finalizing Logo and overall look and feel

Oct 20 – 26 – Sitemap & initial sketches (some existing wireframes already prepared by client)

Oct 27 – Nov 2 – Begin developing wireframes

Nov 3 – 9 – Finalize wireframes

Nov 10 – 16 – Begin uploading content to existing WordPress theme

Nov 17 – 23 – WordPress

Nov 24 – 30 – WordPress

Dec 1 – 7 – WordPress

Dec 8 – 14 – Finalize WordPress site

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